| An
Electronic Press Kit (or EPK) is a press kit equivalent in
electronic form. In business, electronic press kits are more
commonly referred to as online or electronic media kits. Press
kits help promote artists and businesses via mass media, and
assist journalists in writing articles on the subject being
promoted.
An EPK can be distributed through one of the
following media:
* CD
* DVD
* Video or audio cassettes
* The Internet (e.g. E-mail, WWW, newsgroups, etc.)
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Music industry EPK elements
Contents of an EPK depend on the industry
and target audience. For instance, an EPK in the music industry
might contain:
* biographical & contact information
* monochromatic, high resolution, press photos (for easy reproduction)
* music clips (with accompanying lyrics)
* tour dates
* press reviews and interviews, etc.
* promotional videos
Corporation EPK elements
Contents of an online media kit for a business,
being served from their company website, might include:
* A backgrounder on the company's history
* A fact sheet covering major points / products / services
* Biographical information on key executives
* Media contact information (usually a contact in public relations
or an executive)
* A recent press release
* Past media coverage (press clippings, product reviews, etc.)
* High resolution photos or images of key executives, the
company logo, products, etc.
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to Get Media Attention for Your Business |
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to Write a Press Release in 14 Easy Steps
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Press Kit |
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